The Tplayad brand
A neon-lit reward cavern: near-black teal, lit by one mint neon, with gold kept for rewards. Everything you need to show Tplayad correctly: logos, colour, type, mascots and voice.
The logo
The mark is a folded play arrow: lit mint on one face, deep teal in shadow, a reward pointing up. Use the primary lockup on dark ground wherever you can; the light and mono versions exist for surfaces you don’t control.
Clear space & minimum size
Keep a clear zone around the logo equal to the mark’s width (x) on every side. Never set the full lockup smaller than 120px wide on screen (30mm in print), or the mark alone below 24px.
120px lockup minimum
24px mark minimumLogo misuse
The logo only works when it’s left alone. These are the four mistakes we see most.
Colour: one light
Cavern ground carries every surface; Neon Mint is the only light source. Gold is never decoration; it means a reward. Click a swatch to copy its hex.
Typography: two faces
Urbanist speaks in headlines: heavy, geometric, set tight. Figtree does the reading and the interface. Both are free under the SIL Open Font License.
Display · Urbanist 800
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Turn Engagement Into Growth
Headlines 800, tracking −3.5%, line height 0.96–1.05. One mint accent word per headline, never more.
Body & UI · Figtree
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Publishers embed the offerwall; players earn rewards by playing games, trying apps and answering surveys. Advertisers reach high-intent users who choose to engage.
- Body
- 400 · 16–18px
- UI
- 600–700
- Label
- 700 · caps
UI elements
Mint slabs act, glass panels hold, and everything else stays quiet so the light lands where it matters.
Buttons
Chips & badges
Glass panel
3,490+
Active Publishers
Mascots & loot
Glossy 3D characters with a cyan rim light. They celebrate players and rewards; they never explain product features or stand in for real customer imagery.
Icons & social
The app icon and favicons put the mark on a lit cavern tile. The share card reuses the homepage hero so links look like the product.
Voice: vivid, sharp, earned
Built by people who actually play games. Confident without arrogance, punch without noise, and every claim backed by a number.
Say
- “Live in a day. First payout the same week.”
- “3,490+ publishers already earn with Tplayad.”
- “Players choose what they engage with.”
Avoid
- “Revolutionary next-gen synergy platform.”
- “Trusted by 500+ partners,” with no proof behind it.
- “Easy integration.” Show the snippet instead.